Most of our brain activity is not conscious – from processes that maintain our basic physiology to those that determine how we catch a baseball and play a piano well. Further, these unconscious processes include those that influence our basic perceptions of the world. Our opinions and deepest held beliefs – those that we prefer to feel that our conscious mind completely determines – are shaped largely by unconscious processes. The book, “Incognito: Secret Lives of the Brain” by David Eagleman, is an engaging account of those processes – packed with practical and interesting examples and insight. Eagleman is not only a neuroscientist, but an extremely clear and engaging writer. His writing, completely accessible to the non expert, is filled with solid neuroscience, packaged in a way that not only provides interesting information, but also builds perspective. It’s the first book that I’ve encountered that delves deeply into this particular subject. We mostly think of our brains as generating conscious thought, but, as he explains it’s just the small tip of the iceberg.